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On the morning of September 22nd, 2016, “World Car Free Day”cycling campaign was held as the promoting activity for Tour of Taihu Lake in 13 cities of Jiangsu province simultaneously.
“Car Free Day” originated in France in 1988. The French citizens from 35 cities were willing to give up private cars and encourage citizens to travel by public transportation, bikes or even on foot, which formed a day without cars and attracted the attention of environmentalists. Finally, the day was identified as “Car Free Day”.
13 cities participated in the campaign simultaneously
It is reported that this year’s car free day campaign in Jiangsu province still takes the provincial linkage pattern, with the main venue located in Nanjing Wanjing Garden. The campaign was organized by Tour of Taihu Lake organizing committee, and co-organized by Nanjing Traffic Management Bureau, FM99.7 jinling voice, Nanjing Public Transportation Group, Co. Ltd and Jiangsu Sports Marketing, Co.Ltd. The deputy director of Nanjing Transport, Xu Weiguo, the Secretary of the Organizing Committee of Tour of Taihu Lake as well as director of Jiangsu Sports Competition Administrative Center, Chen Xiaoping, the secretary of Nanjing Public Transportation Group, Co.Ltd, Cao Yuli, the director of the Broadcasting Department of Jiangsu Radio and Television Media Center, Guo Chengtao, the director of FM99.7 Voice of Jinling, Jin Tao and the image ambassador of Nanjing Public Bicycles attended the charitable cycling ceremony. Through the campaign, the OC was determined to create the concept of green travel,advocate low-carbon healthy lifestyle and expand the influence of Tour of Taihu Lake as the branded events with independent intellectual property rights in Jiangsu province.
Authoritative media reported the campaign with interaction.
With the simultaneous organizing of the 13 cities in Jiangsu province and the interaction and report of the authoritative media of all regions, the campaign of Car Free Day was pushed to an unprecedented climax with a great mass participation of more than 10,000.
The campaign went smoothly with the attention of leaders and safeguard of all regions.
It was reported that the campaign gained great attention and support from leaders of all levels. In order to guarantee the smoothness of the campaign, all departments offered their support, ranging from the scientific command of traffic police, the well equipped facilities of the medical system to the enthusiastic instructions of volunteers.
Mass participation and green travel
As the main venue of the campaign, Nanjing attracted hundreds of cycling lovers to participate. They started from Nanjing Wanjing Garden for 10 kilometers along the Yangtze River to advocate public riding. Moreover, the lovers said: “Even though there’s only one car free day, the concept of “green travel and low-carbon environmental protection” should run through our life everyday.” They hope more people choose a healthier way of travel and protect our home with our joint effort.
